Corporate Social Responsibility
- Developing corporate responsibility strategies, always in the context of a company's overall brand strategy.
- Helping companies understand the relative value of transparency to their business.
- Writing corporate responsibility reports to help companies articulate their goals and activities to internal and external audiences.
CSR Strategy
Kevin helps businesses develop and implement effective corporate social responsibility (CSR) policies. He works often with top executives, but also designs educational efforts for employees at all levels. He helps companies navigate their relationships with external stakeholders. With formal assessments, he helps companies learn and grow from successes and failures. He has significant experience at helping companies work with outside partners; he helped found the Fair Labor Association.
Reporting & Transparency
Companies of all sizes tend to be hesitant about sharing information, but Kevin has helped many of them understand transparency as it relates specifically to their business. In writing, or helping write, some of the most influential corporate responsibility reports, he continues to play a leading role in shaping this emerging field. He helps executives and brand managers explain complicated and often controversial issues simply, honestly and openly.
Marketing
Kevin helps companies merge their social and environmental innovations with their overall brand and product strategies. He helps build product-based websites and writes point-of-sale materials. He has led companies and nonprofits through re-branding campaigns. He helps design and implement marketing and communication strategies, and has written speeches for CEOs and other leaders.