Kevin Sweeney

IN BUSINESS. At Patagonia, he led the company's brand strategy group, coordinated survey research efforts and developed marketing strategies and materials; he supervised the art, Internet and public affairs staffs. As environmental strategies director, he oversaw the company's environmental vision, including the grants program, ecological assessments of production practices, and employee activism. He was a member of the company's six-person management team. He served on the White House Apparel Industry Partnership, an effort to rid the industry of sweatshops.

As a consultant, his clients have included Nike, Nokia, Ford Motor Company, Hewlett-Packard, Chiquita, the University of California Office of the President, Norm Thompson Outfitters, the David & Lucile Packard Foundation, the Pew Charitable Trusts, Rockefeller Family Fund, Resource Law Group, Resource Media, Resource Legacy Fund, VSA Partners, and many others.

At Midwestern BioAg, he served as interim VP for marketing. He led a brand relaunch, coordinated consumer research efforts, began stakeholder engagement processes and helped the company complete a $21 million capital raise.


IN GOVERNMENT. As Special Assistant to Secretary Bruce Babbitt, he helped manage the 75,000-person Department of the Interior. He supervised more than 300 communications officers in ten government agencies, including the National Park Service, Fish & Wildlife Service, and the U.S. Geological Survey. He helped direct Clinton Administration efforts to protect the Clean Water Act and Endangered Species Act, and played a key role in returning wolves to Yellowstone. He helped lead organizational change efforts inside the Department.

He was press secretary to Rep. Edward Markey (D-MA) and Sen. Gary Hart (D-CO). He has written speeches for members of the House and Senate, members of the President's cabinet, and the President.


IN POLITICS. As press secretary for Senator Gary Hart, in the Senate and on the presidential campaign, he directed the national message operation and helped craft all elements of Hart's substantive agenda. As a field organizer in 1983 and 1984, he was a key architect of Hart's surprise showing in the Iowa caucuses. He has helped run several campaigns on environmental issues. He has advised many candidates at the national, state and local levels.


IN THE MEDIA. He was an on-air reporter and political analyst for CBS television's Atlanta affiliate, and has appeared as a featured guest on Nightline, NewsHour and Larry King Live. He has given speeches in Europe, in Canada, at the United Nations and throughout the US. The author of numerous articles on social and environmental topics, he writes occasionally for He has a regular business column in Sustainable Industries. His book, Father Figures, was first published in 2003; the paperback edition was released in 2004.


IN ACADEMIA. He was a visiting faculty member at the Haas School of Business on the campus of the University of California, Berkeley, and was affiliated with the school's Center for Responsible Business. He taught both MBAs and undergrads, and was cited for teaching excellence for each course he taught. He was a research specialist at the Wharton School's Analysis Center for the Evaluation of Energy Statistics. He was editor of the California Pelican, the humor magazine at the University of California, Berkeley, where he received a degree in political science.


IN THE NGO COMMUNITY. He was Chief of Staff for the Alliance for Climate Protection, the group founded by Nobel Prize winner Al Gore.  He led the Alliance's staff during its launch of the WE campaign and the Repower America campaign, in a year when the Alliance became the biggest climate campaign in history.  He chaired the Irish American Climate Project, which paired the work of climate scientists with Irish poets, musicians and other artists.  He was chairman of Ozone Action, a nongovernmental organization focused on atmospheric and climate issues; Ozone Action merged with Greenpeace USA. He has advised many NGOs on strategic planning, marketing and communications, and has served on numerous nonprofit boards.

Photo: Where Leopold Bloom shopped, Sweny the chemist, Dublin